During my time at Algonquin College, I practiced my design and branding skills by taking on a mock client, a cake pop business by the name of Pop Therapy. In addition to producing a branding guide for the client, I also produced a two-sided business card and printable sticker set for the client.

I researched, designed, consulted, and developed the brand alongside the mock client over the course of a few weeks. As a designer, I ensured that colours communicated the client's intended message, had sufficient contrast to each other, and were able to be used with a variety of secondary colours due to the varied nature of the client's product. I also ensured that their logo was readable and/or recognizable at smaller sizes in order to allow the widest breadth of  uses for the logo.