YellowSapphire

Graphic Design - Branding and Logo Design
Winter 2025
Project Overview
During my time at Algonquin College, I lead the Last Case Design team in researching, designing, developing, and testing a new brand and website for YellowSapphire, an AI integration and business technology consultancy founded by Adesh Shah. As part of this project, I lead a team in developing a new brand and visual style for the website and brand going forward.
My Contributions
Along with a few other members of the team, I researched, designed, consulted, and developed the brand for the client over the course of the first few weeks of the project. I designed what would become the initial launching logo of the brand by incorporating elements indicative of the client's name and brand, since the company was directly linked to his own personal brand and reputation as a designer. I produced a full logo package including adobe illustrator files

Software/Hardware used

Adobe Illustrator
 Jan 2025 - Mar 2025
The logos and it's additional variations were created using Adobe Illustrator. Specialty versions of the logo and icon were created and exported using Illustrator to maximize efficiency and to cover all base use cases of the logo and icon, including Webclip, favicon, and alternate colour scheme and black-and-white variations.
Figma
 Jan 2025 - Mar 2025
The branding guide, Moodboard, and other research material underlying the project were created in Figma in order to allow for a smoother collaborative experience while producing the design content for the project.

Want to get in touch?
Drop me a line!

I promise to get back to you as soon as I can!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

R.L. Ryan Design