Project Overview
During my time at Algonquin College, I lead the Last Case Design team in researching, designing, developing, and testing a new brand and website for YellowSapphire, an AI integration and business technology consultancy founded by Adesh Shah. As part of this project, I lead a team in developing a new brand and visual style for the website and brand going forward.
My Contributions
Along with a few other members of the team, I researched, designed, consulted, and developed the brand for the client over the course of the first few weeks of the project. I designed what would become the initial launching logo of the brand by incorporating elements indicative of the client's name and brand, since the company was directly linked to his own personal brand and reputation as a designer. I produced a full logo package including adobe illustrator files